Research suggests that, while it is possible to predict whether two people could enjoy spending time together in the short term, it’s (nearly) impossible to scientifically match two people for long-term compatibility.
It doesn’t help that these algorithms are closely guarded trade secrets.
The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.
But even if algorithms aren’t the answer, there’s no doubt that online dating has led to successful relationships — my own included.
The question is: Are those first dates and relationships really any different from connections made in more traditional ways? Even though the number of budding Internet relationships is increasing, the overall rate of partnership is not increasing at all.
Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.