As a result, the white man-Asian woman pairing was the most common form of interracial dating—but because of the women's neutrality, not the men's pronounced preference.
Men don't seem to discriminate based on race when it comes to dating. The study was carried out over two years and was conducted by economists Ray Fisman (lead researcher from Columbia University) and Emir Kamenica (University of Chicago), as well as psychologists Sheena Iyengar (Columbia University) and Itamar Simonson (Stanford University).
Because of Asian fetish, an Asian woman’s racial difference is either seen as a failure to conform to mainstream white standards of beauty, or as something that can be appreciated only on an alternative scale.
NPR correspondent Elise Hu offers that this can be a source of insecurity in Asian women's dating lives, "Am I just loved because I'm part of an ethnic group that's assumed to be subservient, or do I have actual value as an individual, or is it both? In the other direction, it has been argued that the notion of an Asian fetish creates the unnecessary perception of multiracial relationships as being characterized by "patriarchal, racist power structures" in relationships.
As quoted on Slate.com, We found no evidence of the stereotype of a white male preference for East Asian women.
However, we also found that East Asian women did not discriminate against white men (only against black and Hispanic men).
Asian fetish (also known as yellow fever) is an interest, obsession, or preference for Asian people, culture, or things of Asian origin by those of non-Asian descent.